Logo designing tips

Logo designing tips you must take care of

Logo designing tips you must take care of

First impressions are the most lasting ones. Logo is the first impression of the company towards their audience. Logo Design has the power to narrate the story of the company. Some people underestimate logo designing and even after all of their the efforts and resources induced in branding, nothing seems to give any prominent results.

Here is where people need to understand that if the logo design is not alluring for your audience, the target audience is reduced at the very first impression. That is a huge loss as, if the interested target audience is already reduced then the scope of getting lead is also reduced with it. As first impressions are 94% design-related. Here are some logo designing tips to consider in order to ignore such mistakes that can harm your companies first impression:

1. Decide your target audience:

The first thing to do is to set a target audience. It is important to define your audience. As determining audience won’t only make your whole process easy but also effective. Decide your audience, keeping in mind the service or product that you are providing. On the basis of your selected target audience, the whole process will be organised accordingly. As the elements that are needed to be added while deciding the logo design will totally depend on various factors like preferences, choices, behaviour of your target audience.

2. Keeping it easy yet unique:

Once you have defined your target audience, you need to make sure that your ideas need to be easy yet unique. Since many good brands like Coca Cola, Adidas, Zomato have logos that are simple yet unique. Easy and unique logo designs will not only attract more customers but, also will help your customers recognise your brand easily. Don’t make your logo designs too common as audience may consider it as an attempt to copy or also might go unnoticed.

3. Play with colors by keeping it balanced:

As everyone knows colors play a major role in making the logo look attractive. Correct color balance is the highlight of any logo. If the colors are not balanced correctly, even the best design will fall flat when introduced to your target audience. Too bright and loud colors will create a poor image of the brand in the minds of the audience. Therefore the colors used in the logo plays a major role. According to a analysis by logo factory One-third (33%) of the top 100 brands use the color blue in their logo.

4. Make it self explanatory:

Any logo that speaks for itself is more engaging than any normal logo. A logo that is easily understood does half of the work as it gives an idea of what exactly is it related to. Even Uber launched ubereats that was easily accepted by people even though both the apps have different services. It was easy for people to understand what exactly is ubereats about.

5. Making use of best online tools and resources:

Once you are clear on the part what elements are needed to be added to the logo design, you need to use the latest online tools and resources. This will help you to make the logo designing process more easy. Nowadays there are apps and tools for nearly everything. Even for logo designing you need not to have any designing background as tools like Canva are some tools that helps in designing logos easily.

Lastly, whichever method you choose, always remember simplicity combined with right message will always get you through. Do follow these tips and let us know about your experience in the comments below.

Alex Ibrahim is naturally passionate to write articles on different niche like business, digital marketing, SEO, health and travel. He is also passionate to promote business by high quality articles. He naturally write articles by day and read at night. He is now executant of TravelatDestinations

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