Logo designing tips

First impressions are the most lasting ones. Logo is the first impression of the company towards their audience. Logo Design has the power to narrate the story of the company. Some people underestimate logo designing and even after all of their the efforts and resources induced in branding, nothing seemsRead More →

Client Agency Relationship

A complex relation between client and agency where both deal with seemingly abstract things like brands, perceptions and ideas, and struggle to get a grip on the intangible process and delivery, the compatibility and tussle of ideas and perspectives will always render the relationship as volatile, emotionally engrossing, and runningRead More →