SEO work is not for everyone as it requires a certain amount of patience, dedication, and commitment. Some may find it difficult to work in a company and work as a freelancer individually.
Frequently, to improve the search rankings of most websites, most companies need to hire experienced SEO experts or agencies to optimize for them. We improve your skills and impart SEO knowledge to you and work as a freelancer.
If you have a lot of SEO knowledge and have always wanted to become an SEO specialist, consider doing it as a freelance partner. I bet you’ve thought about it at least once.
A freelance SEO career can be rewarding in terms of training and financial resources. Hence, this is a great opportunity to take care of your career and achieve professional success by working according to your requirements.
So how do you start your freelance career as a search engine optimization expert? Here is how to become an SEO freelancer in 2021. Let’s see!
1. How Search Engines Work:
Before you start thinking about SEO, you should first familiarize yourself with how search engines work. For many people, this may be what they already know (or think they know), but basic knowledge and the transition to more complex theories are always important to them.
So search engines have three main processes:
- Crawling – how they discover content on the Internet.
- Indexing – how to add and organize content in your index
- Ranking – how they decide which websites to show in the results (and in what order) for a given search query.
As an SEO specialist, you need to know how to optimize your website every step of the way so that search engines can easily read, index, and understand the content of your website.
2. Freelancing sites:
Once you’ve embarked on an SEO-freelance career, you need to look for referrals to hire for your projects. As for your company’s promotional offers, you can also sell your freelance SEO services.
Finding a sales leads can be a daunting task for many freelance aspirants if they are unaware of their sources. Here you will find several freelancing platforms to make your job search easier.
When I became a full-time freelancer, the first thing I did was create a table of all the contacts in my department. Then I found ten people on this list to offer services or provide my services directly. Next, I sent ten emails describing my start-up business.
This resulted in many phone calls and additional emails. Some of these people had a job for me, some didn’t, but all had reassuring and scary advice, but just as valuable.
The majority of my work today still comes from customers and people in my network. You will be surprised how many agencies need help with their duplication. Although I do not recommend attending just one networking event, I strongly recommend meeting people in your area and building relationships. Not only can this lead to future business growth, but you never know when to ask for help.
A third of the websites are created with WordPress. So, if you want to become an SEO expert, you need to know this well. Not only is it ubiquitous, but it’s also the best SEO CMS out there. WordPress lends itself to features with a direct (like metadata) and indirect (like UX) impact on SEO performance.
Learn the technicalities and plugins of WordPress and how well SEO optimization works. WooCommerce rich snippets help the website owners resolve their visitors’ queries and may have a greater impact on on-page SEO.
5. Content Strategy, Creation, Optimization & Promotion:
While technical search engine optimization helps search engines crawl and index your site more efficiently, understanding your content can help improve the user experience, local time, links, and more.
Gone are the days when content was created with a keyword strategy. However, just because you publish content doesn’t mean users will find it. The content should be optimized to add context to the content so that search engines can understand how it is ranked. An advertising strategy must also support this content.
SEO alone is not enough – other marketing channels (e.g., social networks, email) contribute to the success or failure of your content.
6. Google Analytics & Search Console:
SEO professionals use numerous tools to optimize content and analyze its effectiveness. Google Analytics and the Google Search Console are essential to any SEO command center. Google Analytics is about measurement and reporting. Google Search Console is also important to optimize your website. SEO skills require mastery of both.
7. Own a Website & List Your services:
Before you can validate yourself as an SEO specialist, you need to promote your skills and services on a website. The website increases your credibility and promotes you as a reliable candidate for potential customers.
Again, listing your services will help your visitors understand what kind of SEO services you are offering. Again, this saves time for your network and customers you can contact to start a project.
8. Right SEO Tools:
You can’t do SEO yourself. There is so much information to process and decisions to be made. When you try to do something manually, you waste your valuable time analyzing numbers instead of working on tasks that could help you get better results.
Good SEO tools are worth it, but in the end, the return on investment is much higher than the monthly fee you pay for a good SEO tool.
9. SEO Updates:
Commitment is the key to success. It would be best if you read about SEO every day. The major search engines change every day, and you never know what effect your rankings will have. Your colleagues, customers, and bosses are waiting for your answers. Daily awareness of SEO content will keep you informed.
You can’t talk about SEO without mentioning patience. SEO takes time to work and is not expected. SEO is not a fast way to increase traffic. If you want immediate results, try PPC ads. SEO is all about building a long-term sustainable business, building a solid foundation for getting continuous traffic from organizations in the coming years.
Before making SEO changes to your website, it is important to review and compare your ranking and traffic (over time) with others before making changes. Keep your assessment and participation and take enough time for further decisions.
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Manoar Molla is pro blogger who is passionate to write anything that is related to SEO, business and marketing. He has written and published many articles on different blog