Local search engine optimization is significant for any small business to operate perfectly on regional levels as opposed to national levels. National SEO is responsible for focusing on ranking within the searches across the entire country, and on the other hand, local SEO is responsible for prioritizing on appearing on the search engine results within a specific location. This strategy particularly relies on marketing the brand, services, products, customers and local clients.
Optimizing local search engine optimization means giving more website traffic, conversions, and leads because this strategy is going to be relevant to the local customer base. You need to think of this strategy as a focused manner of competing against large national brands, which have huge resources. When you concentrate on particular to-dos of local search engine optimization, it will be easy for you to neutralize the benefits of big brands, which prefer optimizing routinely for the broad keywords. According to wordstream.com, 35% of the total search traffic is considered to be local. If you do not focus on local SEO, you will be losing out on traffic.
Given below is a list of the ways that you can follow to make local SEO worth it.
Create a Google My Business account and optimize it:
To start, the first thing that you have to do is claim the business on Google My Business. This will help in establishing the presence of your business without charging anything. Apart from the fact that the business is going to appear in the various search results, it is also going to be beneficial for your business because Google is responsible for authenticating the business as legitimate. To optimize Google My Business account, you have to do the following.
- Verify the listing.
- Provide updated and accurate information.
- Include the logo, the acceptable payment methods, numerous services and products that you are selling, and several images.
- Encourage the customers to review the business online.
- Respond to customer reviews.
Receive reviews from customers:
Your business has a group of customers that are extremely happy with your services and products. When you receive glowing reviews from them, it will help in optimizing My Business presence and also encourage the local customers to purchase from you. 85% of consumers trust online reviews apart from personal recommendations. Given below is a list of tips that you can follow to encourage your customers to leave reviews.
- Request reviews in person after you have closed your sale.
- Send post-purchase emails and text customers to write reviews for you.
- Respond to the existing reviews professionally.
Optimizing for voice search:
Voice search has already started to grow and within a few years, 99% of searchers will make use of voice search. This is why it is crucial to understand how people ask various questions when they are talking to the devices, as opposed to typing the searches. Customers prefer using the long-tail keywords when they are conducting a voice search in comparison to regular search. This is why you need to adjust the optimization of the content in such a manner that it looks more conversational.
Create the content based on local events and stories:
There is nothing more authoritative in comparison to content that is capable of speaking or relating directly to local issues to grab the attention of the customers. Few strategies that you can follow include:
- Write blog posts, which revolve around local stories, events, and activities.
- Create videos regarding causes and local charities that the business supports.
- Setup location-specific web pages with local content if you are serving various parts within a particular region.
For instance, if you have a business of real estate, you have the option of creating different pages, one page for each location that you serve. You can feature the hyper-local content around various events or news within the local market of real estate. This can also help you to gain a high rank for every location. You can consider contacting Ready Set SEO- Adelaide SEO experts to know more about creating content that revolves around the locality.
Optimize the website for mobile:
There is no denying the fact that every second person has a mobile device and the mobile visits to particular websites have started to grow to a great extent. You need to ensure that you are optimizing the website so that it can be easily accessed with the help of mobile devices. This is something that you have to do to emerge as a good player of local search engine optimization. Certain tips that you can follow include:
- Ensure that the website loads quickly.
- Use fonts that can be read easily.
- Use copy and images sparingly and convey only the relevant information.
- Ensure a great user interface.
Local SEO is responsible for changing rapidly and that is why you always have to stay on the top. Try to implement the actionable ways that have been mentioned above so that you can rule local SEO easily.
- 10 Best Organic SEO Techniques for Promoting A Business
- Improve CTR With SEO Based Search Console And More To Learn
- Best SEO Strategies for the Small Business Owners
Manoar Molla is pro blogger who is passionate to write anything that is related to SEO, business and marketing. He has written and published many articles on different blog